GURU OF MARKETING PHILLIP KOTLER TO HAVE LECTURE IN RUSSIAN-ARMENIAN (SLAVONIC) UNIVERSITY OF ARMENIA
/ARKA/ November 15, 2011 YEREVAN
YEREVAN, November 15. /ARKA/. Professor of international marketing of high school of management of J.L.Kellog in North-West University of USA, classic of marketing Phillip Kotler will have a lecture on Tuesday on the topic "Student Forum - Certified Training" in Russian-Armenian (Slavonic) University (RAU) of Armenia.
Press-service of the University informed ARKA News Agency that the training will last half an hour.
Phillip Kotler is in Armenia from November 13-17 upon the invitation of Armenian Marketing Association.
"Due to the fact that Russian-Armenian (Slavonic) University became one of the leaders in business formation in Armenia in a very short period of time, Armenian Marketing Association decided to organize this event in RAU", Press-service of the University informs.
The program "Phillip Kotler in Armenia: 11.11.11" initiated by the Armenian Marketing Association is called to provide dynamic development of Armenia and transfer from extensive management to developed and prosperous management. It is also targeted at changing the understanding of the role and meaning of marketing in Armenia, introduction of new and modern rules of business conduction applying new marketing instruments, including Kotler's program "Marketing 3.0".
Phillip Kotler arrived at Yerevan on Sunday for participation in the program.
In the frames of the program "Phillip Kotler in Armenia: 11.11.11", the company "Kotler Impact" plans to establish in Armenia a "Center of Excellency of Phillip Kotler" which will become the only center of marketing and management on international level in the region. Local and foreign marketing specialists from the countries of the region and CIS countries will study and increase qualification in the center.
ARKA News Agency is the general information sponsor of the program in Internet.
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