President of Goldline International, which sells gold coins.
Association with Glenn Beck
Article from the New York Times about their association. Large segments removed as they were not relevant to this association.
Glenn Beck’s Gold Deal Raising Questions at Fox
By BILL CARTER
Published: December 13, 2009
The Fox News Channel is only too happy to have the Midas ratings touch that Glenn Beck has been providing, but the golden words he may pour into the ears of his audience have raised questions at the news network.
Mark Albarian, the president of Goldline, said in an interview that the company had been a longtime advertiser for Mr. Beck, beginning on his syndicated radio show and continuing on television. Part of the radio sponsorship, he said, involves being able to use a host’s face on the company site.
“We used the term ‘paid spokesman’ because we felt it was important to tell people that there is a payment going to somebody,” Mr. Albarian said. But he said there was a misunderstanding about that designation because Goldline did not specifically pay Mr. Beck on an individual basis to speak on its behalf.
Goldline was also listed as the exclusive sponsor of Mr. Beck’s comedy tour last summer. Mr. Albarian said the company was represented in advertising signs around the venues during the tour, in the same way that sponsors of any tour would be.
Mr. Beck has also interviewed Mr. Albarian on his radio show, although never on Fox News. He made a disclosure before a Nov. 12 interview, saying, “I want you to understand clearly going into this that this is a sponsor of my program.”
While he said he was aware of the skewering of Mr. Beck by Jon Stewart on “The Daily Show,” Mr. Cheatwood said that segment was broadcast after the letter about Mr. Beck’s association with Goldline had been sent, and had nothing to do with Fox’s actions.
Goldline’s Web site includes endorsements from a number of conservative radio hosts, including Laura Ingraham, Dennis Miller and Mark Levin. All of them, along with Mr. Beck, had read commercials for Goldline on the radio, Mr. Albarian said.
But he said the only other radio host besides Mr. Beck who read Goldline commercials and also appeared as a host or anchor on a television news channel was Lou Dobbs, the former CNN anchor.
“We like to use people who have a passion for gold,” Mr. Albarian said. “Glenn has a passion for gold.”