Initiated in spring 2004 by Jeffrey Tufenkian, the mission is to develop and promote innovative environmental projects, concepts, and entrepreneurial activities that support sustainable development. Kanach (“green” in Armenian) Foundation is currently pursuing two main approaches:
- Promoting eco-friendly tourism including publishing the Kanach Eco-Adventure Series, of which this book is the first volume. Future books will cover such sports as mountain biking, caving, horse trekking, snow shoeing, and cross-country skiing. Related projects will include marking of hiking trails.
- Eco-Campaigns advancing environmental awareness and protection including the Kanach Janaparh (Green Path) campaign. Kanach Janaparh involves a coalition of organizations and seeks to address urgent environmental issues in Armenia through mass media social advertisements combined with local action campaigns.
In the winter of 2004-2005, the foundation published an excellent book with 22 hikes around Armenia detailed in it, as well as some rock climbs, called Adventure Armenia: Hiking and Rock Climbing ISBN 9993078549.
38 Moskovian St., Apt. 10
Yerevan 375002, Armenia
Tel: (374-1) 541529, 582039
http://www.kanach.org - official website