Larry Gagosian

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Larry_Gagosian&chld=H_100&junk=junk.png Larry Gagosian Mars symbol.svg
Birth name Lawrence Gilbert Gagosian
Other names Go-Go
Birthplace Los Angeles
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Birth date 19 April 1945
Languages English, Armenian
Ethnicities Armenian
Dialects Western Armenian

Gagosian was described by Art Review as a 'mega-dealer'

Art dealer Larry Gagosian has topped a list of the art world's 100 most powerful figures.

The annual chart, compiled by the magazine Art Review, called Mr Gagosian "the world's greatest art businessman". Sir Nicholas Serota, the director of the Tate galleries, remained in third place for the second year. But art collector Charles Saatchi dropped 11 places down the list to number 17. He topped the chart in 2002 and was sixth in 2003.

Los Angeles-born Gagosian opened the largest private gallery in London earlier this year. Art Review said: "Gagosian is a figure of mystery and controversy. That alone should tell us something about the art world and the place of mega-dealers in it.

"If artists today are defined less by their styles than by the prices they command, then no individual has done more to charge that market than the dealer called GoGo."

WSJ: The art of American Armenian dealer Larry Gagosian’s empire

16:59, 02 May 2016 Siranush Ghazanchyan

The famously bullish art dealer built an empire spanning 16 locations around the globe by never saying no to his artists’ ambitions, according to the Wall Street Journal.

Larry Gagosian grew up in Los Angeles, the only son of an Armenian family. His mother, Ann Louise, made a living acting and singing, while his father, Ara, was an accountant. His actor uncle, who played a pirate in the 1960 version of Peter Pan, for a time lived in the family’s small downtown apartment along with Gagosian’s sister and grandmother. After his father became a stockbroker, the family upgraded to Van Nuys, in the San Fernando Valley. In high school, Gagosian swam competitively; he continued to swim and play water polo at UCLA until he quit the team his sophomore year.

After earning a B.A. in English literature at 24 (he never studied art history), he kicked around doing odd jobs in L.A. before getting hired at William Morris Agency, from which he was fired after a year. (“It was like a knife fight in a phone booth,” says Gagosian now. “I just didn’t have that DNA, to be in an office. Whatever I was going to do, I was going to do it on my own.”) Without savings, he needed a job and began working as a parking lot manager.

“I’ve always been somebody who just kind of does what’s in front of me,” says Gagosian. So when he observed a man selling posters near the parking lot, he decided to give it a shot and soon discovered he had a knack for selling. “So I started buying more expensive posters,” he says. “Rather than selling something for $15, with the frame it becomes $50 and $100.” Eventually he also started a frame shop (where Sonic Youth rocker Kim Gordon worked, writing in her 2015 memoir that he was a “mean” and “erratic” boss), and then rented out a former Hungarian restaurant in Westwood Village in 1976. In this narrow space he opened Prints on Broxton, selling more upscale pieces to fledgling collectors like Geffen, whom he met through his former William Morris boss Stan Kamen.

Gagosian himself is estimated to clear $1 billion in sales annually and is among a small group of gallery owners whose appetites are omnivorous: He works across the contemporary and modern eras, representing living artists like John Currin and Mark Grotjahn while also dealing on behalf of the estates of Alberto Giacometti, Richard Avedon and Helen Frankenthaler. He exhibits a wide range of work, from Instagram images appropriated by Richard Prince to boulders-as-sculpture by cerebral artist Michael Heizer. At the same time, he conducts sales on the so-called secondary market—a term he hates—by privately buying and selling artworks to clients. He was also an early proponent of the museum-quality show within a private gallery, securing sought-after loans of historic works that are often not for sale. Such wide-ranging exhibitions have included a show on Baroque master Peter Paul Rubens in 1995 and 2009’s Picasso: Mosqueteros, co-curated by Picasso biographer John Richardson, which drew 100,000 visitors to the gallery to see the artist’s less-examined late work.

Gagosian does all of this on an unprecedented scale, with 16 locations from Hong Kong to New York’s Chelsea, around 200 employees, a publishing arm that produces 40 books a year, a quarterly magazine and an in-house newspaper—even a retail storefront that sells Warhol Campbell’s Soup candles and butterfly-print deck chairs by Gagosian artist Damien Hirst.

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